Small Business Blog Strategy
Overwhelmed at the thought of maintaining a blog?
The thought of writing and maintaining a blog can be overwhelming, especially for a small business owner or entrepreneur. You are already spread so thin that making the time and commitment to another recurring task can be dreadful.
I know because I’ve been there.
As a small business owner I had people telling me all the time, “you should have a blog” yet no one could answer my questions:
“How is it going to help me make more money? How is a blog going to bring me more customers? How do I fit it into my already overfull schedule? How does it help me grow my business? Where to I get the time?”
Managing a consulting business, retail store, internet store, 3 children under 3, a home remodel, a marriage and a revolving door of childcare providers was no easy task.
And someone wanted me to add a blog to the list.
Are you nuts?
If your life sounds anything like this, then this book is for you. It explains the benefits of a blog and how to strategically use it to grow your primary business.
This book will NOT tell you step by step how to set up a blog. There is plenty of information already available to help you with that. My goal is to help you make good strategic decisions related to growing your business.
This book saved me time and frustration and helped my blog grow in its effectiveness.
You WILL learn how a blog can help you get more traffic. You will learn how to convert that traffic into revenue and customers. You will learn how to build relationships with your customers so they spread the word for you and keep coming back.
I finally feel in control and have a clear plan for growing my business. I’m so excited!
In this book we will help you create an action plan so you know what to write, how often to write, how to optimize for search engines, how to leverage the traffic for sales and how to measure your success. This book helps you develop a solid blogging strategy and plan so you can stay focused on building your business while minimizing the time you spend blogging. My strategy helps you maximize the results you get from your efforts. You will not just be writing to random people in cyberspace but will actually reach your ideal customer!
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If you like worksheets, checklists and planners, then this is the tool for you! It teaches you the principles behind effective blogging and then provides the framework to create great content. I used this process in setting up my own blog and you can too. Life is too short to be spent in overwhelmed mode. A clear precise strategy and plan simplifies your life and helps you create success.
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Here’s to unveiling your power and achieving success,

Deb Zimmer
The Expert Marketing Coach
Microsoft Millionaire, Ivy League MBA, Successful Entrepreneur



